, quick silver, ro x i, and dc, and that mostly appeals to surfers and skaters or people that want to look like surfers, skateboard riders or have tattoos like young people are doing, it's cool. during the 1990s, and the first day of the 2000s, quick silver was a red hot growth, one of the smoke shows, on fire. but for years, the company has been stagnant. and came close to going bankrupt. it's come back from the brink. quick silver has had a lot of trouble getting investors to appreciate bronds. customers. i mean, honestly, what is not like? so why does goldman think that quick silver is now a buy? main catalyst, last thursday, quick silver announced they were hiring a new ceo that starts work today. why do bald guys think that does anything when they do that. and he spent the most last decade returning the disney consumer products division. took from a loss to a profit. he was head of marketing at nike, during the just do it campaign. he thinks he is the right guy to execute a turn around. he could be right. think about that. and the recent history of retailers, and brought in the histo